The New Trend Is No Trend

"The suitability of the product offering is enhanced by a

general retro-activity that see even new products echo

those of a time with which the generation is more

familiar, making them easier to assimilate, especially

since the cycle on which much fashion-oriented products

is predicated grows shorter and shorter. - Retro may be a

braking mechanism on an accelerated culture - the

technology of the computer age means that everything

happens everywhere almost instantaneously, with fashion,

for instance, now comprising less a set of seasonal

dictatorial directions, as a freeform pick'n'mix more

that allows all ages to be fashionable simultaneously. It

reflects a search for authenticity."

Therefore my

designs are less about what is happening in Europe, or

what other importers are doing and more about finding my

own direction. Genuine, authentic designs.