Celebrity Spruikers

Most fashion labels give away their products to celebrity stylists for free in the hope that the stylist will like the piece and recommend it to the celebrity. Then they hope that the celebrity likes it and wears it. Then they hope like crazy that the celebrity wears it outside and gets photographed wearing it. Then they hope that the photo will be picked up by a magazine editor and printed. Then they hope that they find out about it and can get a copy of the magazine.

If you get a copy then you can tell people about it. Otherwise, like a monkey pooping in a tree, they won't know, won't care.

What does it mean? If the celebrity is generally known for their good sense of style then your design is validated. The design on it's own is a fashionably desirable piece.

What does it not mean? It does not mean that anyone will buy your piece unless it is also good value for money. The celebrity didn't pay for it, and probably doesn't know how much the retail price tag is. They probably don't know whose design it is. So they don't know the value of the piece. They only know the aesthetic design. The celebrity has no attachment to the piece because they didn't find it or pay for it. So they won't give any meaningful referrals to your brand and probably won't wear it again. It was yesterday's costume.

You are hoping thousands of that celebrity's fans will flock to buy what the celebrity was wearing on that part of that day. (Forget for a moment that thousands of celebrities wear different things every day of the year.) If they do get to your store's door, and the price tag shocks them, or the material isn't great, or the fit no so good, guess what...they won't buy it. The celebrity validation is of aesthetic design only.

If you want your piece to have real value to the celebrity owning it, let them find it and buy it. They can afford it right?