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MEN are taking the reins on their fashion choices - customising clothing and shoes to suit their every whim.
No longer the sole prerogative of the fairer sex, men's fashion and accessories are being offered up with an array of personalising options from colours to cut.
Peter Crawfurd, co-founder of online custom shirt store ShirtsMyWay.com there was a growing desire among men to have more input into their sartorial choices.
``We believe in individuality by letting men design their own shirts in true detail and getting shirts that are sized personally for them,'' he said.
Customers can choose their fabrics, buttons and shapes down to the collar and cuffs, as well as enter their measurements for shirts to be made to.
``The other point is that many men are picky with their dress shirts. They like certain collars or certain cuffs and want these for their shirts,'' Mr Crawfurd said.
``With the many design options we offer they can make these choices and get exactly what they want.''
Brisbane shoe label Vein Wear designer Chris McCallum recently launched a custom-design men's shoe service he said was in response to a growing demand from men to personalise their accessories.
``From a commercial point of view, what stores decide to invest in has to be quite conservative but it means that pretty much everyone doesn't get what they really want. It just gets boring,'' he said.
By choosing their own leathers, eyelet colours, laces and the most minute details on style, men can create their dream shoe with a three week turnaround, he said.
``We were getting requests from people requesting what they wanted and we thought let's just do it.
``So far we've had people in two camps - one is people who want something that's just not in stock, be it a bit more room in the toe for example, but the other camp is the guys that just go nuts with animal print mixed with purple nubuck to make something we'd never find anywhere else.''
``It's extremely exciting and no one else can really do it.''
by Laura SteadCheck some bespoke shoes made this month on Facebook.
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