Cinderella Competition

HAPPY BIRTHDAY TO US!

Vein Wear celebrates its third year in Fortitude Valley's TCB Arcade this month with an enchanting Cinderella – Prince Charming promotion from April 23 to May 21.

It is hard to believe that three years ago Brisbane's Vein Wear shoes was moving into the Valley's TCB building after being named one of the lucky seven retailers to win an independent store fit-out and free rent for 12 months in Fortitude Valley's TCB Arcade.

Since then, the other six winners – George Wu, Gail Sorronda, Subfusco, Chelsea de Luca, Grbac and Check – have all moved to other locations near and far, but Vein has remained, growing a dedicated following of male and female shoe lovers.

“When we first heard back in 2007 that we were going to receive a 'free store' we were pretty sceptical,” owner Chris McCallum recalls, “but then Lindsay Bennett called and officially laid it all out for us and we were over the moon!

“We have learnt so much along the way about our target market and running a retail business, which has really paid off and seen us not only survive the global financial crisis but also grow to include a second store in Brisbane City's Brisbane Arcade this year.”

To celebrate its third anniversary in the TCB Arcade, Vein Wear is running a special Cinderella – Prince Charming promotion, which will enable a lucky male and female to each win a pair of shoes in their size.

One pair of Kitty Croquet ladies Slouch Boots in black with green trim, and one pair of Vein Wear men's Dandy Loafers in black and white – both in unknown sizes – will be put aside in Vein's Fortitude Valley boutique.

All interested customers need to do is come into the store and ask if they can try on the shoe prize, and if it fits them they automatically go into the running to win the pair!

Customers can try on the shoe prize in Vein's Valley store from Friday, April 23 until Thursday, May 20, and the lucky male and female winners will be announced May 21.

Good luck!