Vein Wear has unveiled its second footwear boutique in Brisbane’s prestigious Brisbane Arcade

Fast becoming a cult brand for men of style, Vein Wear has expanded its doors from Fortitude Valley and opened its second boutique in the heritage listed Brisbane Arcade.

In a time when most retailers are struggling with the thought of expansion, Vein Wear owner Chris McCallum has dived into the opportunity head first. “We have wanted to open a second boutique in the city for a while now because business is going well, but the problem was finding the perfect location,” explains McCallum. “There are two sides of this position which represent our brand perfectly: the Brisbane Arcade’s old world charm fits the traditional way we make our shoes, and Adelaide Street reflects the unique, modern edge to our designs.”

To celebrate the store’s opening on Thursday, January 28, Vein Wear unveiled a brand new collection featuring eight new shoe styles and colours. “We’re really excited about some of the new designs, like the ankle-free slipper in light blue and the woven slides with a new construction in their padding to make you feel like you’re walking on air,” McCallum says.

The concept and design of the CBD store has been a collaborative project with renowned Brisbane artist Chris Wolford and is dedicated to portraying Vein Wear’s vision of a comfortable artistic space within a unique, stylish retail store. “We wanted the new boutique to reflect the brand with raw, textural aspects and bring some of the outdoors in,” McCallum says. Lacquered tree trunk chandeliers, a Western Red Cedar display wall, leather seating and recycled materials have been used collectively to achieve a fluid, organic space and offer the customer a remarkable retail experience.

At the boutique’s official gala opening night on Wednesday, March 3, the highly anticipated winner of Vein Wear’s 2010 Men’s Footwear Competition, judged by Men’s Style Editor Peter Holden, The Sunday Mail Fashion Editor Kellie Alderman and Mercedes-Benz Brisbane Fashion Festival Director Lindsay Bennett (among others), will be announced. The lucky winner receives the incredible chance to see their design come to life and then have it sold in store and online.

Along with Vein Wear’s men’s range, the new city boutique is home to the label’s women’s range, Kitty Croquet, which is designed by McCallum’s wife, Szuting.

Vein Wear’s new store is located at Shop 25, Brisbane Arcade, Adelaide St front, Brisbane City. Click here for details.

Official opening night: Wednesday, March 3.