Brazil reaches out to Vein Wear

January 14, 2010

Dear Mr. Christopher McCallum:

The entity SEBRAE-SP (the operational arm of the São Paulo State government for industrial development – www.sebraesp.com.br) in partnership with the São Paulo State development office (www.desenvolvimento.sp.gov.br), FIESP (São Paulo’s Industry Association - www.fiesp.com.br), the IDB (Inter-American Development Bank – www.iadb.org) and the consulting company Competitiveness (www.competitiveness.com) have launched a project to promote the development of the footwear sector of the state of São Paulo, Brazil. You can find more information regarding any one of the current projects at: 

·       www.novospassos.com - Children’s Shoes / Birigui
·       www.inovajau.com - Women’s Shoes / Jaú
·       www.francacompetitiva.com - Men’s Shoes / Franca

Currently, we are strategically analyzing the footwear business globally from conception to final distribution not only within Brazil, but also within all relevant countries. It is extremely important for us to understand the tendencies of the market in order to determine the challenges facing our companies in the future.

After much analysis of current trends, we identified Vein Wear as a leading benchmark in the global market and we would like to discuss your vision of the industry based upon your wealth of experience. We are impressed with the logistical management of Vein's global distribution along with your high standards of craftsmanship and innovation in footwear. We would also like to discuss possible collaborations between our companies.

We would like to organize a meeting with yourself in order to have a short conversation. We will contact you shortly to set up the meeting, but please do not hesitate to contact us beforehand to let us know the best time to call or to suggest a more specific contact within the company more suitable to discuss with us the aforementioned topics.

Aside from the website mentioned above, I am attaching a short PDF document with background information on our project for your information.

Thank you in advance for your time and support.

Kind regards,

Brandon Thompson

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// Competitiveness
Brazil:                                             +55 11 6405 0054
Email: brandon.thompson@competitiveness.com 
Website:                         www.competitiveness.com