Vein Wear Men's Shoe Design Competition

See http://veincomp.blogspot.com :

Download the full Competition Guidelines here: http://sites.google.com/a/veinwear.com/images/veincomp/HB-20091007_VeinCompDetails.pdf

Download the Design Templates here:
http://sites.google.com/a/veinwear.com/images/veincomp/CM-20091007_BlankSketchBinder.pdf

Email entries to vein@veinwear.com or post to Vein Wear, PO Box 2034 Ashgrove West, QLD 4060, Australia.


Brisbane-based footwear label, Vein Wear, is looking to uncover the next big thing in men's shoe design.


Open to budding shoe/fashion design students and footwear fanatics from the general public from Wednesday October 7 this year, the men's shoe design entries must be laid-up on one of nine Vein Wear templates. We are accepting entries from now until January 13, 2010.
All competition entries will initially be judged by Vein Wear's design team, students and the general public via a secret online and in-store ballot between January 13 and January 26, 2010.

The resulting three finalists will be announced on January 27, 2010 and they will then have their designs graphically reproduced by a professional Brisbane graphic designer and submitted to a second judging panel of approximately 10 local and national fashion editors, fashion educators and footwear industry experts on February 3, 2010.

The winner will be announced on February 24, 2010, and as part of their prize the winning design will be named after its designer; produced by master cobblers in Vein Wear's workshop; displayed next to a mini-biography of the winner in Vein Wear's boutique, and then sold on a made-to-order basis online and through the boutique.  The winner will also have a custom hand-made pair of their design made for themselves (or their partner).


Competition Guidelines

-All entrants must be 18 years of age or over.

-Only men's shoe designs will be accepted.

-Each entrant can enter a minimum of one and a maximum of three designs.

-Entries are not restricted to a set theme or fabric/material, however, they must be laid up on one of the nine templates shown on the Vein Wear Fan Association page on Facebook. (Alternatively you can download the design templates here.)

-The shoe's sole must be either leather or rubber.

-Designs can be in black and white, however, entrants must provide a colour image or actual swatch of the fabric/material/leather they envision being used in the design. (If the design encompasses more than one fabric/material/leather, the entrant must point out where each one would be situated on their design.)

-Along with their design, entrants must submit a brief (max 300-word) personal bio and an (max 500-word) explanation of the reasoning behind their shoe design choices. If the entrant is entering more than one design they must submit (max 500-word) explanations for each additional design.

-Competition dates must be adhered to. Late entries will not be accepted.

-Competition guidelines must be adhered to. Failure to do so may result in disqualification.



Tips for Entrants

-While Vein appreciates and encourages creativity, the design(s) must have a consumer focus and be commercially viable. This is not a forum for overly expensive, fanciful creations that would be considered more costume than fashion.

-While Vein doesn't like to slavishly follow fashion trends, entrants are encouraged to give their design a modern look and feel that keeps national and international footwear trends in mind.

-Entrants are encouraged to familiarise themselves with Vein Wear's design style/ethos by visiting either the website at www.veinwear.com, or the boutique in the TCB Centre – on the Fortitude Valley Mall.



Important Dates to Remember

Entries open to public: 9am Wednesday, October 7, 2009

Entries close: 5pm Wednesday, January 13, 2010

Three finalists announced: 10am Wednesday, January 27, 2010

Three finalists' entries submitted to second judging panel: 10am Wednesday, February 3

Winner announced: 10am Wednesday, February 24, 2010



Second Stage Judging Panel

1) Men's Style Australia editor: Peter Holder

2) National Men's Magazine fashion editor: TBA

3) Courier-Mail shopping editor: Laura Stead

4) Sunday-Mail fashion and beauty editor: Kellie Aldermann

5) Style Magazines editor: Cassie Laffey

6) Brisbane News Fashion editor: Lizzie Corser

7) QUT Fashion Discipline leader: Wendy Armstrong

8) MSIT Fashion Education manager: Elizabeth Reynolds

9) Footwear expert: TBA

10) Vein Wear owner and footwear designer: Chris McCallum